Ability to effectively market a product is very crucial in
any business success. No one can buy a commodity which he or she has no
information about its existence. Just passing information to prospective
consumers is not very helpful; the message should be passed using the right
media, at the right time, directed to the right audience. The effectiveness of
your marketing campaign is determined by how well the advertisements and
promotions draw customers' attention. Going out to tell people about the product
may not make any difference unless highly qualified people with convincing
power do it. Therefore, consider effectiveness of your marketing before going
out to talk to customers, otherwise, it may lead to bad public image of the
company.
